MISA congratulates Martlé Keyter on her election as President of MIBCO
FOR IMMEDIATE RELEASE
11 November 2026
MISA, the Motor Industry Staff Association, proudly congratulates Martlé Keyter, the Union’s Chief Executive Officer: Operations and Deputy President of the Federation of Unions of South Africa (FEDUSA), on her election as President of the Motor Industry Bargaining Council (MIBCO).
Keyter was elected at MIBCO’s Annual General Meeting held in Johannesburg this morning, 11 November 2026, and will serve a three-year term.
Her election marks a significant milestone in her distinguished career as a trade union leader and champion of workers’ rights, collective bargaining and constructive labour relations.
MIBCO plays a crucial role in promoting labour stability, facilitating collective bargaining and ensuring the effective implementation of collective agreements within South Africa’s retail motor industry.
As President, Keyter will play an important leadership role in promoting constructive engagement between organised labour and employers, strengthening sound labour relations and supporting the effective functioning of the Bargaining Council.
Her extensive experience in labour relations, collective bargaining, social dialogue and strategic leadership places her in a strong position to contribute meaningfully to the Council's objectives.
Keyter's election also reflects the important role women continue to play in shaping the future of South Africa's labour relations landscape, particularly in the traditionally male-dominated motor industry.
As MISA's Chief Executive Officer: Operations, Keyter has been instrumental in strengthening the Union's position as the majority trade union in the retail motor industry, representing more than 80 000 members nationwide.
Her leadership extends beyond the motor industry through her role as Deputy President of FEDUSA, where she contributes to organised labour's engagement on national economic, employment and social policy matters.
MISA regards her election as a significant achievement, not only for Keyter personally, but also for the Union and the thousands of employees whose interests are represented through collective bargaining structures.
The Union believes that effective bargaining councils are essential to maintaining industrial peace, protecting workers' rights, ensuring fair labour practices and promoting the long-term sustainability of the motor industry.
MISA wishes Keyter every success during her three-year term and looks forward to her continued contribution to strengthening collective bargaining and constructive labour relations in South Africa.
Congratulations, Martlé Keyter, on this outstanding achievement!
Issued on behalf of Sonja Carstens, Manager of MISA's Media and Communication Department.
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